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Kroger Co. is a large supermarket chain that has rolled out numerous initiatives over the past few years in an attempt to compete with Amazon. Most recently, Kroger has established a partnership with the British online grocer, Ocado Group Plc. It appears that this partnership has been forged in order to further advance online grocery fulfillment centers- as both firms have been developing these technologies independently up until this point. Ocado actually specializes in digital grocery shopping with its newest grocery fulfillment center boasting robots who shop for groceries, which are later packed by human workers. Robot shoppers have already proved themselves as incredibly cost effective, and one can anticipate that the partnership between Ocado and Kroger will alter the grocery shopping experience via automation.