Instead of taking a lunch break, computer programmers in Silicon Valley have begun to blend protein shakes and use them as meal substitutes. One coder reported that he does not have to worry about eating a solid meal until after 7pm each day. As a result, some venture capitalists have begun investing in companies that produce protein powder.
See "In Busy Silicon Valley, Protein Powder Is in Demand", Brian X. Chen, The New York Times, May 25, 2015