To hire workers in a tight labor market, companies like Chipotle and Target are using TikTok to find workers. TikTok has launched a pilot program called TikTok Resumes that lets candidates submit video resumes. Chipotle’s chief people officer, Marissa Andrada, says this move is allowing them to engage with potential employees in a way they are already connecting with the company. Chipotle is also holding a coast-to-coast career day to hire 15,000 employees. Andrada says that allowing people to show their creativity is effective for finding the right talent.
See "Companies are using TikTok to find workers", Susan Caminiti, CNBC, July 19, 2021