As a result of the precarity of personal finances during the Covid-19 shutdown as well as recent inflationary pressure, more companies have begun to offer emergency savings options to their employees. Data indicates that nearly a quarter of consumers do not have savings designated for emergencies, and companies saw a solution to this gap that could be used to retain workers in a tight labor market. Payroll companies like ADP, as well as new startup business like SecureSave, have designed tools employers can market to workers to help them save their money responsibly. This perk is in higher demand now than it was prior to the pandemic.
See "Post-pandemic, companies offering workers new compensation benefit: emergency savings options", Ann Carrns, New York Times, October 7, 2022