Just Capital's founder, Paul Tudor Jones II, has devised a new strategy to rank companies based upon three criteria: how they treat their employees, the environment and society. Jones hopes that this ranking metric will affect customers, investors, and the people that companies choose to hire. Jones believes that companies should focus less on profits and be more concerned about social responsibility.
See "A Plan to Rank ‘Just’ Companies Aims to Close the Wealth Gap", Alessandra Stanley, The New York Times, December 21, 2015