Catherwood LibraryILR School

This year, Prime Day has proven itself to be an excellent marketing opportunity for U.S. retailers. Numerous retailers have begun offering sales that coincide with the dates of Prime Day. It appears that other retailers are “taking advantage” of Prime Day as a way to increase sales in July, and some have noted that the sales are beginning to rival Black Friday. However, at the same time, more than 2,000 Amazon workers are on strike in Germany, and many other protests have been planned across the U.S. and Europe. Workers are protesting poor pay and working conditions by engaging in work stoppages.