The Austin-Lehman Adventures travel firm has developed a business strategy to set themselves apart from other companies at a time when the travel industry is struggling. The strategy involves increasing employee perks in order to achieve a more committed workforce. Increasing employee benefits has taken the form of better retirement and health insurance benefits in addition to involving employees in decision-making. As a result, employees tend to stay with the company longer and customers are very satisfied with the level of service that they receive.
See "Customer focus keeps travel firms on course", Ann Meyer, Chicago Tribune, July 6, 2003