Dyson, the renowned home appliance manufacturer, is set to lay off 1,000 employees in the UK, accounting for about a quarter of its workforce in the region. This decision comes as the company faces heightened competition, particularly from manufacturers in Asia producing similar designs. CEO Hanno Kirner explained that the layoffs are part of a strategic review to ensure the company's preparedness for future challenges and to streamline its global operations. Despite the competitive pressures, Dyson continues to be a major player in the appliance market, offering a range of products from vacuum cleaners to air purifiers.
See "Dyson is laying off about 1,000 workers amid 'fierce and competitive global markets'", Jyoti Mann, Yahoo Tech, July 10, 2024