The United Farm Workers continued its boycott against Gallo wines by launching a "viral boycott" in the hopes of generating public support for a Web-based campaign to win a more generous contract. The UFW plans to call on sympathetic groups to stop buying all Gallo wines to pressure the wine-making giant to negotiate higher pay and benefits for about 85 Gallo employees and 200 seasonal workers Gallo hires through labor contractors. Gallo said in a statement that it believed the boycott would hurt workers and that the company is eager to reach agreement. State officials who regulate union activity in the fields charged that the UFW has failed to bargain in good faith since its contract at Gallo of Sonoma expired in November 2003.
See "Farm Union Goes Online to Launch Boycott of Gallo Wine", Miriam Pawel, Los Angeles Times, June 14, 2005