A new service for businesses launched by TaskRabbit Inc. has enabled a form of digital subcontracting. By allowing employers to browse the profiles and reviews of potential hires, the website connects individuals with part-time helpers in the same way that E-Bay connects its customers with products. The website is a response to a freelancing and ?micro-entrepreneurial? trend in the US economy that is fueled by the growing number of Internet startups. TaskRabbit boasts having matched 11,000 workers to jobs across nine cities.
See "Freelancers get jobs via web services", Geoffrey A. Fowler and Brenda Cronin, The Wall Street Journal, May 28, 2013