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After stalled negotiations and numerous partial work stoppages, Hyundai’s South Korean labor union launched a full-day walkout, marking the union’s first nationwide strike in 12 years. Thus far, over 114,000 cars’ worth of revenue has been lost, putting the world’s fifth-largest automaker’s earnings and sales targets in jeopardy. The automaker produces 40% of its vehicles across South Korea, where continued partial strikes are expected for the rest of the week. The union rejected a tentative wage contract last month. Overall, Hyundai Motor has seen smaller, more localized strikes in 25 out of the 29 years the company has been in existence.