Insight: Wal-Mart ?Made in America? drive follows suppliers lead
Although many manufacturers have been looking to bring operations back to the U.S. before Wal-Mart launched its ?Made in America? campaign and promised to spend more than $50 billion dollars over 10 years on products made in the U.S.A., Wal-Mart?s initiatives have created a greater sense of urgency. Many of Wal-Mart?s suppliers already saw some benefit to bringing jobs and production back to the U.S., but have picked up tempo after offers by Wal-Mart to spend more and offer longer contracts, two things that would have been unheard of six or seven years ago when the retailer was relentlessly focused on cost savings. Fifty billion dollars over a decade will be about 1% of what the world?s largest retailer will see in sales during that time.
See "Insight: Wal-Mart ?Made in America? drive follows suppliers lead", Jessica Wohl & James B. Kelleher, Reuters, September 24, 2013