The tight job market and the high number of layoffs have caused many business school graduates to return to their former schools to seek help. In response, schools are increasing their career services programs for alumni. The services offered to alumni include online resources, networking events and job-search seminars. Schools benefit because satisfied alumni are more likely to donate generously in the future and help other alumni and current students find jobs.
See Karen Alexander, The New York Times, July 27, 2003