Protesters in favor of raising the minimum wage to $15 per hour have chosen McDonald's restaurants around the globe as their center stage. The movement’s decision to protest in front of the famous golden arches stems from the belief that the company has the ability to make substantial impacts on the U.S. market and laws. The Service Employees International Union has bolstered the “Fight for $15” campaign by holding strikes for the past 4 years. These strikes are expected to continue in major cities such as New York, Boston, Miami, Los Angeles, and even Paris.
See "McDonald's Stores Targeted by Protests for $15/hour, Union", Candice Choi, April 14, 2016