More companies are actively recruiting bilingual workers to help them tap into the increasing buying power of Hispanics. Studies show that Hispanics will have $1 trillion in annual purchasing power in the United States by 2008. Major retailers such as Home Depot and Wal-Mart are just a few companies working to increase Hispanic representation in their workforces.
See "More retailers hiring workers to help Hispanic customers", Harry R. Weber, Los Angeles Times, February 20, 2005