Younger generations of employees are increasingly socially conscious. As a result, employees care more about the social values of their employers. To address this concern, employers must meaningfully engage in an already crowded and nuanced gender-equality dialogue in order to stay relevant for more workers. Research has conveyed that the companies that are able do this will be more successful in the long run.
See "Moving Toward More Gender Equity", Shelby Hawker, Quartz at Work , March 13, 2020