A recent survey from LinkedIn has revealed that the overwhelming majority of Gen Z and Millennial workers would be willing to quit their jobs if the values of a different company better aligned with their own values. These responses arise at a time when cost of living is very high and the pandemic has caused workers to reconsider their job priorities. Furthermore, this data highlights the growing importance of company culture as a method of retaining workers in a tight labor market for many skilled workers.
See "New study indicates the importance of company culture, as younger workers report willingness to quit their jobs depending on alignment of company values", Sophie Kiderlin, CNBC, April 20, 2023