As the demand for technologically skilled workers increases, companies are trying new incentives to attract employees. Employers try to show potential employees that they offer a creative workplace where they will be valued. In addition to attracting workers, companies are changing the way that they recruit, especially for skilled workers, by using digital marketing and new online technology. Others go to conferences or festivals like South by Southwest where potential employees are gathered. Employers say that recruiting the best is worth the time and specialization.
See "On the Hunt for Tech Hires", Lauren Weber, The Wall Street Journal, April 10, 2012