Unions representing Hollywood actors and screenwriters staged their first joint protest over product placement Wednesday after being denied a chance to attend an advertising summit about branded entertainment. The unions launched a campaign against what they call "stealth advertising" in November, saying that it was unfair to force writers to weave advertisements into story lines that actors are required to read.
See "Screen Actors, Writers Protest Product Placement", Reuters, The New York Times, February 8, 2006