The popular new perk companies are using to attract millennials
Fidelity Investments will soon be adding a new employee benefit that will provide young workers with financial help by helping them pay their student loans. On Tuesday the Boston-based firm joined a modest but expanding number of firms that are helping their millennial employees alleviate the burden of student loan debt by offering full-time employees $2,000 a year towards their student loan, up to a total of $10,000. Other companies that are following this trend of increasing benefits without having to increase salaries in compensation packages are Pricewaterhouse Coopers, Chegg, and LendEDU. Education debt has nearly tripled since the 1990s, averaging $35,000 in 2015.
See "The popular new perk companies are using to attract millennials", Jena McGregor, The Washington Post, March 16, 2016