Since the pandemic, the labor market has become extremely competitive, and companies have been introducing new ways to attract and retain workers. Recently, companies like Disney and UPS have changed their policies to allow workers to show their tattoos. Earlier in the pandemic, UPS also removed its hair and beard policies, and this new tattoo policy reflects the company's continued effort to create a more modern and inclusive workplace. Disney has stated its decision to allow tattoos at work stems from the desire to allow its employees to better express their cultures and individuality. These changes arise simultaneously with the more favorable public perception of tattoos in recent years.
See "To attract and retain workers amidst labor shortages, some US companies relax dress code requirements", Ian Thomas, CNBC, October 17, 2022