It is becoming difficult for small businesses to hire new workers, as they are faced with the prospect of recruiting employees who are smart, energetic and willing to tackle almost any task, even though the hours might be long and the paycheck paltry. Some owners of small businesses have gone to creative lengths to find new talent. Offering candidates a job title that will help them build their resumes is one way to attract top talent.
See "When No. 1 Has a Hard Time Hiring a No. 2", Melinda Ligos, The New York Times, February 1, 2006