Team X, a Los Angeles based apparel manufacturer, is a company defined by its socially responsible attitude towards workers. The company pays its workers well above the minimum wage, and provides medical, dental and vision insurance. These benefits mean that the company puts out a more expensive product, and this has caused some financial troubles. Team X plans to redirect its marketing efforts in order to attract consumers who will support their message even at a higher price.
See Elizabeth Kelly, Los Angeles Times, June 19, 2003